Google to get serious with Siri; developing own “Assistant”

Apple Siri Google AssistantSoon we will have a Google Android voice that will have an answer to Apple’s Siri. Dubbed the Google “Assistant” (previously codenamed ‘Majel’), it is designed not only to compete with, but surpass Siri by giving developers access to build apps, websites and more that tap into its power, states TechCrunch. The project is headed by the Android team, with assistance from search engineer Amit Ainghal, and will be developed in three stages:

  1. Get the world’s knowledge into a format a computer can understand.
  2. Create a personalization layer — Experiments like Google +1 and Google+ are Google’s way of gathering data on precisely how people interact with content.
  3. Build a mobile, voice-centered “Do engine” (‘Assistant’) that’s less about returning search results and more about accomplishing real-life goals.

I’m really excited about Google getting in on the assistant game. Their ecosystem is so complete that it seems only natural that they would want all their products working together in decision making, rather than isolating everything as separate apps. By making an Assistant, it would take full advantage of Search, Gmail, Docs, YouTube, Maps, Goggles, G+, Translate, Earth; pretty much everything else under the sun. At the same time, I think they could do better in the name game. With Siri already finding a home in so many pockets (and hearts), “Assistant” just seems a bit too impersonal to be my daily partner in crime.

Assistant is rumored to be released in Q4 of this year, so it looks like the search engine giant will have its plate full this year, with both Seaview Great Barrier Reef and Augmented Reality Glasses in the pipeline. Do you think Google’s Assistant can beat Siri at its own game, and if you could choose a new name for it, what would it be?

Be Sociable, Share!